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What does your business need to be successful?  You need your products and services to sell and customers to buy your product.  How do you get customers? You use marketing. There are many marketing, media and methods to choose from, each with its own benefits and drawbacks:

1. Print

Print was once considered the king of media.  Newspapers and magazines have now lost much of their impact.  Print media lets you present complex messages to your audience.  The cost of print media is highly variable, depending on the media you choose.

2. Radio

With radio, you can focus on a particular market by choosing a radio station your target market is likely to appreciate.  However, radio advertising often fades into the background and is easy to forget.

3. TV

Television advertising can be extremely effective.  Unfortunately, this form of advertising is extremely expensive to produce and purchasing airtime is costly as well.

4. Direct Mail

The primary benefit of direct mail marketing is the ability to target particular demographics.  There are two big problems with direct mail marketing. It is costly to produce and distribute, and it is easy to ignore.

5. Internet

Online advertising combines attributes of many other forms of advertising.  Many types of internet advertising, such as e-mail and content marketing rank among the cheapest forms of advertising available.  However, many potential customers simply ignore internet advertising.

In recent years, people have started to spend more and more time online.  Internet based advertising has become increasingly important as well. If you want people to pay attention to your advertising messages, you must first get them to see it.  This is where Search Engine Optimization (SEO) becomes important.

SEO is the combination of strategies, techniques and tactics businesses use to increase the number of visitors to their website.  How do customers find your website? Most people use a search engine, like Google, Bing or Yahoo. SEO techniques make your website more attractive to search engines and ideally make your website appear at the top when your potential customers search for the products or services you sell.  SEO can quickly become complex and technical. This has prompted many business owners to contract with SEO firms to manage the process for them.

3 Keys to Hiring an SEO Firm

If you want to get into SEO for your business, but you do not feel up to the technical challenge, hiring an SEO firm is a great way to go.  Just as with any other service, there are some key attributes to look for in an SEO firm:

1. History of Success

Any SEO firm that has been in business for very long should be able to provide you with references.  Look for firms that have worked with businesses like yours. Don’t be afraid to contact the references you receive.

2. Detailed Explanations

SEO is a technical subject, but it is not magic.  Any good SEO firm should be able to explain the process in laymen’s terms.  If a firm is evasive about the process or glosses over the details, this is a bad sign.

3. Clearly Defined Pricing

How much should SEO services cost?  The price should vary based on how complex your situation is.  In some cases, the cost may change based on your results. No matter how it works, the price should be laid out before you sign a contract.

SEO Standard offers the highest quality local SEO services for small businesses everywhere.  From local keyword research to on-page optimization and more, we can help you achieve higher search engine rankings and generate more leads for your business.

Digital marketing is different for every business.  SEO Standard takes what worked in the past and expands on it, bringing it into the digital world.  By effectively using search engine optimization techniques, your potential customers will find your site, engage with your content and contact you.  With proper SEO in place, your site can get to the top of the rankings, making it easier for people to find your business.

What Makes SEO Standard Better

SEO Standard stands out for several reasons.  First, we know that every business is unique. Each company has different requirements in terms of marketing and needs a unique strategy to make their marketing solutions work effectively.  When a company comes to SEO Standard looking for the right local marketing solutions, our team goes to work identifying your objectives and implements the right tools, processes and people to exceed your expectations.

Helping Small Businesses Dominate

Larger companies due to budget issues often overshadow small businesses.  One of the best tools used to even out the playing field is search engine optimization.  As an example, the right keywords used throughout well-written content can boost it to the top of the search engine rankings.  Add in a well-executed social media strategy and SEO can have a dramatic effect on your marketing efforts. Interactive tools, like live chats can also be effective, especially if you have customers who want immediate information.

Utilizing All of the Tools at Your Disposal

SEO and PPC tools can both be effective in their own way.  SEO Standard knows how to apply the right mix for maximum effectiveness.  We also make the most out of all of the local marketing tools and technology available.  By identifying your company’s strengths and weaknesses, we will create a local marketing plan that promotes your business in the best way and gets you the leads you need.

Understanding What Works

Your brand and your value proposition are what ultimately sells your product or service, but neither one will make it very far if you do not attract the right type of traffic to your website.  Once you get the traffic, the next step is converting those visitors to actual customers who will refer your company to others. By unleashing the right local SEO tactics, we can help your company reach your goals and improve the return on your marketing investment.

Get Your Free Consultation for SEO & Pay Per Click Management Today – 407-604-0990

When you are looking for new and innovative ways to boost your online presence, you need the help of professionals who understand what they are doing.  The SEO Standard team not only understands how to utilize these resources to their fullest advantage, we will uncover the information you need to guide your marketing strategy into the future.

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