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Addiction Treatment Social Media Marketing


For addiction treatment centers, social media marketing is an excellent way to cost-effectively attract new patients or people who may be looking for treatment options for a loved one to become familiar with your brand and service offerings. In today’s world of social media, it is important for any business operating in the addiction treatment space to first set up and optimize social media profiles on LinkedIn, Facebook and Instagram. Once the profiles have been set up, it’s imperative to put together a content strategy that leverages content, images and video to get your messaging out to the masses in a meaningful way.

Facebook and Instagram Advertising for Drug Rehab Centers

You have your social profiles set up and optimized and you’ve been consistently contributing content to them, but the “likes”, “comments” and “shares” don’t appear to be getting traction. This is not uncommon with Facebook and Instagram since they both require rehab centers to pay for amplified exposure through post “boosting” and advertising venues. So, all you have to do is boost posts and advertise on Facebook to get more action, right? Yes. However, addiction treatment centers must first go through the process of getting LegitScript certified in order to run Facebook and Instagram pay per click (PPC) marketing campaigns. If you’re not familiar with LegitScript, it is a verification and monitoring service for online pharmacies and treatment centers.

LegitScript Logo

Since detox and rehab centers are required to be LegitScript certified in order to run ads on Facebook and Instagram, addiction treatment centers looking to do PPC advertising on these platforms must first go through the process of getting certified.

Unfortunately, according to LegitScript, if you solely operate a sober living facility (not to be confused with residential addiction treatment centers), LegitScript certification doesn’t apply and you can’t run ads on Facebook and Instagram.

If you’re only operating a sober living facility that doesn’t offer addiction treatment, don’t worry! There are alternative marketing services to paid advertising on Facebook and Instagram such as organic SEO, Email Marketing, traditional outreach, etc., that offer themselves as augmented traffic sources for garnering additional traffic and conversions for your site and social profiles.

“My treatment center is already LegitScript certified. Now what?” If you operate an addiction treatment center and already have LegitScript certification and want to start advertising on Facebook and Instagram, don’t wait to get started! Online Marketing Standard takes the guesswork out of the social advertising equation and will work with you to set up and optimize your ads to the right demographics at the right time.

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“I’m not LegitScript certified, so how do I get certification? How long with certification take?” Getting LegitScript certification requires going through an online certification submission process and patience on your part. We’ve seen the certification process take anywhere from a couple of months to in excess of six months from the date of submission until LegitScript certification gets approved or rejected. If you don’t have an SEO strategy in place and need targeted traffic to your facility to acquire new patients, get the LegitScript certification process underway immediately. During the interim, strongly consider getting an SEO plan put in place to build the equity of your site and drive traffic to it while you await the LegitScript approval process.

“How much does LegitScript Certification cost?” LegitScript certification for addiction treatment facilities varies based on the number of unique facilities your company is looking to get approved. It’s also worth noting that LegitScript MAY waive the submission and annual fees for treatment centers operating as 501c3 non-profits, but it is not guaranteed and is looked at on a case-by-case basis.

Here’s a breakdown of the current fee structure according to LegitScript’s website as of December 2018:

Number of unique facilities Application fee per unique facility Annual fee per unique facility
1 to 9 $995 $1995
10 to 24 $945 $1870
25 to 49 $895 $1745
50 to 99 $845 $1620
100+ $795 $1495

If you’re ready to start the LegitScript certification process, you can start the process by clicking here

LinkedIn Marketing for Addiction Treatment Centers

LinkedIn is a fantastic platform to establish professional relationships and potential partnerships with other centers. Regardless of whether your company only specializes in detox treatment, rehab, sober living, or facilitates all three pillars of these pillars in addiction treatment, LinkedIn is a platform that should never be ignored.

What we’ve seen to work effectively on LinkedIn is to NOT sell your services in an overt and “salesy” manner. Rather, start off by first setting up and optimizing your profile and then reaching out to key people in your industry or are with companies that could potentially be partners or referral sources through “Connecting” with key personnel.

When you send out “Connect” requests, do yourself a favor and NEVER use the standard Connect request default content. Instead, put together a targeted and succinct message that will get the attention of the person you’re trying to connect with by providing them with a reason to connect. Once you’ve successfully connected with someone, it’s at that point a follow up message with your ultimate value proposition and request to initiate a dialogue should ensue.

Other successful LinkedIn techniques for treatment centers include, but are not limited to:

  • Start following key influencers in the addiction treatment space
  • Like, comment and share posts of those you’re following, but please keep it authentic
  • Disseminate Press Releases and articles from your own company through your LinkedIn company page
  • So much more!

What is Online Marketing Standard’s Social Media Marketing Experience with Addiction Treatment Centers?

Online Marketing Standard’s Social Media Marketing experience includes profile setup and optimization, content planning, image creation and video ideation and ongoing content dissemination to your social media profiles on a regular basis. Clients that have benefited from our services include campaigns for small 1-2 person firms to large, multi-location organizations.

Please note Online Marketing Standard does not offer video production services at this time. We do, however, have strategic partners that can assist with video production if videos are on your digital marketing radar.

Our addiction treatment social media marketing experience includes:

  • Detoxification Centers
  • Rehabilitation Centers
  • Private Practices
  • Sober Living Facilities

– Call 407-604-0990 Today for a Free Consultation –